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Thornton Executive Transportation

Scaling a Premium Transport Brand with AI-Driven Marketing Automation

  • Industry: Private Executive Transportation
  • CEO: Kris Thornton
Thornton Executive Transportation delivers private, high-end transportation services across Southern California. Known for its discretion, punctuality, and professional fleet, the brand services business executives, VIP clients, and event transport contracts.

The Challenge

Thornton Executive Transportation faced these bottlenecks:

  • Digital Invisibility: The business had no structured online acquisition system. Local search visibility was minimal, and GMB performance was flat.
  • Underutilized Social Channels: Facebook and Instagram profiles existed but had no posting cadence or engagement funnel.
  • Manual Marketing: All inquiries were handled via direct calls or texts; no digital booking or lead-capturing system was in place.

Goals

  • Increase inbound customer inquiries by 40% in 90 days
  • Achieve a consistent 2–3 social media posts per week
  • Establish a presence in the Top 3 of Google Map Pack in at least one metro zone
  • Convert the website into a lead-generation asset
  • Use AI to automate core marketing and appointment processes

MY AIO Deployment Strategy

  1. Strategic Onboarding & Audit
  • Social and web audit completed within minutes
  • Baseline GMB metrics recorded (views, clicks, reviews)
  • Competitor benchmarks established using MY AIO’s AI Competitor Analysis Tool
  1. AI-Powered Tools Activated

Tool

Functionality

Deployment Timeline

Live Site Fixes

Resolved 17 performance errors impacting SEO & UX

Week 1

AI Scheduler

Set up automated appointment intake and calendar sync

Week 2

Auto GMB Posting

Posted 3x weekly with geotargeted content

Week 2

Review Manager

Responded to 100% of reviews within 3 hrs via AI

Week 3

Social Templates

Branded posts scheduled for Facebook & Instagram

Ongoing

  1. Personalized Campaign Support

Jane, a MY AIO campaign lead, was assigned to the project:

  • Weekly check-ins with Kris Thornton
  • Translated AI metrics into business action items
  • Suggested high-performing content ideas and captions
  • Ensured consistent reporting and tactical adjustments

Results After 90 Days

Metric

Before MY AIO

After MY AIO

Google Business Profile Views

890/month

4,700/month (+428%)

GMB Map Actions (Calls, Directions)

23/month

121/month (+426%)

Social Media Engagement

<10 likes/post

150–180 avg. per post

Website Leads

0–2/month

22/month

Online Bookings

None

32 booked via AI Scheduler

Avg. Response Time to Reviews

8–10 hrs

<3 hrs (automated)

Search Ranking (Local Maps)

Rank 10–12

Top 3 in Orange County sub-zones

Client Experience

“I’m seeing more customers, more calls, and better clarity on how my business is performing online. Jane’s been awesome—clear, patient, and sharp with ideas. Couldn’t ask for more.”

  • — Kris Thornton, Owner

Operational Improvements

  • Time Saved Per Week: ~5–6 hours previously spent on social posting, review management, and follow-ups
  • Reduced Dependency: 70% of repetitive marketing tasks are now handled by AI
  • Customer Insights: Weekly reports delivered actionable data on top-performing keywords, post types, and service zones

Conclusion

Thornton Executive Transportation transitioned from digital obscurity to local dominance within 90 days. With a hybrid model combining MY AIO’s AI technology and human strategic support, the business now operates with predictable lead generation, high-performing local visibility, and a professional digital footprint.

Result: A scalable, automated marketing system that drives real bookings—without overwhelming the business owner.