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Impact Energy and Roofing

Boosting Online Visibility and Lead Generation with MY AIO

  • Industry: Solar and Roofing
  • CEO: Nate Hadacheck

See how Impact Energy and Roofing, a leading roofing and solar company, transformed its online presence and lead generation pipeline through MY AIO. By combining a fully custom website rebuild, strategic SEO execution, and ongoing content marketing, Impact Energy achieved measurable growth in brand credibility, search rankings, and customer engagement.

  • 212% Increase in Branded Search Traffic
  • Page-One Ranking for 9 High-Intent Keywords
  • 2x Increase in Qualified Inquiries within 6 Months

“I’m very picky and very analytical, so there was a lot of back and forth, and I made sure everything was completely up to my standards of what I was looking for. So they may have been a little frustrated with me throughout the process, but we got it dialed to exactly what I was looking for, so I was very happy about that. I get a lot of compliments from customers and friends on how great our website looks, so I couldn’t be happier.”

  • — Nate Hadacheck, Owner, Impact Energy and Roofing

The Challenge

Before MY AIO, Impact Energy and Roofing faced three pressing digital roadblocks:

  • An old website that lacked modern aesthetics, mobile responsiveness, and a technical SEO structure.
  • Poor visibility on Google SERP, especially for location-based keywords tied to solar and roofing services in their service areas.
  • No consistent system for content generation or backlink acquisition, causing stagnation in organic traffic and domain authority.

As a highly quality-focused business owner, Nate Hadacheck sought a digital partner who could meet high expectations across design, communication, and measurable results.

The MY AIO Approach

Our engagement began with a deep-dive audit and strategy formulation for Impact Energy’s business goals and regional competitive landscape. Key elements of our solution included:

  1. Full Website Redesign and Development
  • Created a fully customized, responsive website aligned with the brand’s visual identity and services.
  • Focused on technical SEO fundamentals: fast load times, schema markup, clean navigation, and mobile UX optimization.
  • Continuous iterations based on Nate’s detailed feedback until the design was exactly as envisioned.
  1. SEO Implementation and Campaign Management
  • Launched an on-page SEO overhaul for service, location, and blog pages.
  • Built a keyword map targeting high-intent roofing and solar queries across Colorado.
  • Started off-page SEO through monthly backlink acquisition, local citation building, and competitor link analysis.
  1. Content Marketing & Blogging
  • Deployed a content plan delivering five blog posts per month, written to support targeted keywords and improve topical authority.
  • Implemented content silos to support internal linking and ranking structure.
  • Ensured all content was technically optimized and human-readable for maximum value.

MY AIO Tools at Work

  • Live Web Analysis + Fixes ensured any ongoing performance issues were addressed in real-time.
  • Weekly SEO Reports tracked keyword performance, page visibility, and technical health metrics.
  • The Content Management System facilitated publishing and managing SEO blogs within a centralized dashboard.
  • “Dany”, the Built-in AI Assistant, allowed quick queries and content suggestions during development phases.

The Results

After just 8 months of partnership, Impact Energy and Roofing reported:

Metric

Before MY AIO

After 8 Months

Monthly Organic Traffic

Low & stagnant

3.1x increase

Page-One Rankings

1–2 low-volume

9+ competitive terms

Customer Compliments on Website

Rare

Frequent and unsolicited

Qualified Leads

Untracked

Doubled via web forms

In addition, their Google Business Profile saw more visibility thanks to the indirect boost in brand recognition and keyword volume.

Client Experience

Nate’s collaboration with his account representative, Jane, played a key role in project success. Her responsiveness and communication stood out:

“My experience with my account representative, Jane, has been nothing short of spectacular. She’s prompt. If I have a question, she answers me almost immediately. And she actually is a nice person and easy to get along with, and we have a lot of jokes and make it fun. So it’s not just a business transaction. I really enjoy working with Jane.”

  • — Nate Hadacheck

Summary

Impact Energy and Roofing now enjoys a high-performance, lead-generating website backed by ongoing SEO and content efforts—all powered by MY AIO’s AI solution. The combination of skilled teams and advanced automation gave Nate full confidence in his digital strategy while allowing him to focus on running his business.