Empowering Real Estate Success with MY AIO

How Shevon Spence Scaled Outreach and Visibility

Shevon Spence is a dedicated realtor whose passion for client satisfaction drives every interaction from first-time buyers to renters and sellers. With a growing portfolio, Shevon needed a modern, scalable digital strategy to amplify her presence, improve lead capture, and expand her brand across multiple online channels.

After years of relying on fragmented digital tools and managing most workflows manually, Shevon turned to MY AIO to consolidate her marketing, integrate her website with Google platforms, and streamline her visibility across major social media networks.

The Challenge

Before onboarding with MY AIO, Shevon’s digital infrastructure was disconnected, and her outreach strategies relied heavily on personal effort. Key pain points included:

  • Inconsistent Lead Flow: Despite using Google Guarantee, Shevon’s visibility among buyer-focused leads was limited.
  • Limited Web Engagement: Her website lacked content depth and interactivity, offering little insight into her personal brand or listings.
  • Scattered Social Strategy: She managed Facebook, Instagram, TikTok, and LinkedIn manually, leading to inconsistent posting and reduced impact.
  • No Centralized Platform: Tracking content, performance, and updates required constant back-and-forth across tools and platforms.

“Google Guarantee worked well for rentals, but I wanted to shift the momentum to buyers. I also needed more clarity and support on how to amplify my listings across social media and my website.”

MY AIO Solution: Unified Digital Command Center for Real Estate Marketing

To address Shevon’s goals and constraints, MY AIO implemented a full-spectrum transformation strategy combining platform capabilities, content support, and real-time assistance from a dedicated account manager.

Key Components Deployed:

  1. Google Business Profile Optimization
  • Reconfigured Shevon’s GMB profile to shift focus from rental-heavy keywords to buyer-centric search phrases.
  • Installed real-time performance tracking via MY AIO’s Local Business Dashboard for lead source analysis.
  1. Social Media Orchestration via AIO Dashboard
  • Activated monthly pre-scheduled content templates for multi-platform publishing.
  • Used MY AIO AI Social Copy Generator to align tone and call-to-actions across Facebook, Instagram, TikTok, and LinkedIn.
  • Enabled in-dashboard tracking of engagement metrics for listings.

Impact & Results

The collaboration delivered measurable improvements across visibility, engagement, and client acquisition:

Metric

Before MY AIO

After MY AIO

Buyer Leads from Google Guarantee

Minimal

3x increase

Social Engagement (Avg. Monthly)

Inconsistent

+180% growth

Website Session Duration

<30 sec

2.5 min avg

Client Referral Conversions

Passive

+45% via direct site links

Listing Inquiries via Web

Untracked

Fully visible via AIO dashboard

MY AIO Capabilities Utilized

MY AIO Feature

Role

AI Social Scheduler

Multi-platform content coordination

Live Web Editor

Listing and service updates in real-time

Google Profile Optimization

Enhanced visibility for buyer-focused searches

Weekly Performance Reports

Informed decision-making on content and spend

Looking Ahead

Following the successful pivot toward buyer-focused visibility and digital engagement, Shevon plans to:

  • Launch a blog powered by MY AIO’s AI Content Generator, with weekly market insights and client stories.
  • Implement AI Appointment Scheduling for virtual showings and consultations.
  • Expand her social campaign volume across TikTok and Instagram Reels.

Conclusion

Shevon Spence transformed her fragmented digital presence into a cohesive, performance-driven marketing engine powered by MY AIO’s intelligent platform and human-centered support. With a responsive website, optimized Google profile, and structured social outreach, Shevon is now positioned to scale her real estate impact with confidence.

“I’ve been with AIO for 3 to 4 years and I always talk about the job you’ve done for me. I enjoy the journey—and recommend it to anyone serious about their real estate growth. The website Scott from MY AIO built for me is full of content, very clickable. I love it. He’s patient, always on the phone when I need help. I even refer my realtor friends to AIO.”