Traveling Tarts is a mobile baking party and event service. Founded by Kara Heller, the business specializes in bringing luxury baking experiences directly to your home, office, or chosen venue. Be it a birthday, corporate team-building event, or a special celebration, Traveling Tarts brings all the equipment, fresh organic ingredients, and expert guidance needed for a fun, hands-on baking adventure.
Their growing popularity wasn’t translated into digital reliability. The marketing success of one week often vanished the next, and core technical gaps were limiting scalability.
Traveling Tarts had strong in-person experiences but lacked a meaningful presence on platforms like Instagram Reels and TikTok. While their services were inherently visual and highly shareable, they weren’t producing or distributing short-form content consistently.
Impact:
There was no clear visibility into what was driving bookings. Ad spending existed in a vacuum—data stopped at the click. There was no linkage between the campaign → site visit → booking → repeat events.
Impact:
The original website had:
Impact:
Ad creatives weren’t matched to user segments. Campaigns were generic, and targeting lacked data intelligence. Without A/B testing or feedback loops, spending was inefficient.
Impact:
MY AIO – Your business’s AI co-founder connected data, identified bottlenecks, and automated revenue movement across three strategic pillars:
We began by building a behavioral funnel using Advanced Customer Segmentation. MY AIO tracked user origin, interaction type, and timing to intelligently classify leads as:
From there, automated flows were launched. These included SMS nudges, personalized Emails, one-click inquiry buttons, and targeted seasonal content. Attendees from past events were funneled into a “Be the Host Next Time” follow-up.
Results:
To stop the guesswork, we implemented MY AIO’s interactive data dashboard, syncing ad accounts, booking forms, calendars, and post-event reviews into one visual command center.
Custom KPIs were set up:
The dashboard updates in real-time and includes forecast projections based on campaign behavior.
Results:
We redesigned the Traveling Tarts website to perform on mobile first. Using MY AIO’s Dynamic Booking Assistant, we embedded a smart form that was adapted based on user input—asking relevant questions to pre-qualify leads without adding friction.
Key upgrades included:
Results:
Rather than manually tweaking ads, MY AIO used real-time performance signals to adjust spend, targeting, and creative mid-campaign. It also ran competitor analysis, pulling language and formats from higher-converting ads in the same vertical.
Adjustments included:
Results:
“I’m Kara with Traveling Tarts. I just have to say that I hired my AIO for our website, and it’s so amazing. They did such a great job, and I’m really, really, really happy with everything so far. They’re really helping out the company and really been helping me grow, and it’s really on a clean path moving forward.”
Metric | Before MY AIO | After 90 Days |
Repeat Event Bookings | 1–2/month | 7–9/month |
Booking Form Conversion Rate | 14% | 44% |
Cost per Lead (Ads) | $27 | $9.30 |
Mobile Bounce Rate | 72% | 31% |
Upsell Revenue (Post-Event) | Untracked | +38% per event captured |
Campaign Budget Efficiency | N/A | +3.2x ROAS improvement |
MY AIO proved that growth doesn’t come from a single tactic—it comes from connected intelligence. By acting as Traveling Tarts’ Growth Co-Founder, MY AIO unified their creative energy with operational structure, turned attendees into promoters, and made data work for them—not against them. This is what intelligent growth infrastructure looks like. And it’s built into every feature of MY AIO.